Tuesday, April 30, 2013


For the next two weeks walking/running a mile will put 50 cents in The One Fund Boston and biking will put 35 cents a mile in the fund.So signup for Charity Miles and help raise some EASY money. You know you are going to log those miles anyway. Make them count!!!!

Dear Team,

Please join me in welcoming Lifeway to the Charity Miles family! They're our newest sponsor, and we're thrilled to have them on board.

For those that don't know, Lifeway makes Kefir, a delicious cultured dairy drink that is similar to yogurt, but way healthier. They've also been a longtime supporter of the running community, which makes sense as Kefir is a great post-workout recovery drink. I've been a fan for years!

Needless to say, I was delighted to meet Lifeway's CEO, Julie Smolyansky, at SXSW last month. It was there that I learned Julie is an avid Charity Miler who regularly logs miles Every Mother Counts. She's even on their Marathon Team!

Two weeks ago, Julie ran the Boston Marathon for EMC. She was half a mile from the finish line when she was diverted by safety personnel.

Fortunately, Julie and her family are safe. But like all of us, they were greatly moved by the compassion and heroism shown that day. And like all of us, Julie and Lifeway want to do something to help the victims.

So for the next two weeks, Lifeway will be sponsoring Charity Miles.

But that's not all. For every mile you walk, run, or bike using the app, Lifeway will donate an additional 25¢ per mile to The One Fund Boston (up to $10,000).

We're calling this the #BostonStrong10k. So let's get after it! And, please join me in thanking Lifeway for their generous support!

All the best,

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